Professional golfers on the PGA Tour will start wearing red sweaters on the final days of tournaments moving forward. The campaign will highlight the disproportionate amount of media coverage Tiger Woods is receiving. World number 1, Dustin Johnson, revealed that the players just want some camera time:
« I’ve nothing against Tiger but the red sweater campaign will hopefully help to highlight the discrimination that is currently happening. We are all great golfers, working hard to entertain the live crowds and TV audience. Unfortunately everyone just follows Tiger around. We’re going to replicate his famous red sweater look to build up some momentum »
Woods had recently discovered some form after years of injuries and inconsistent performances. The player is ranked 139th in the world but is still the most follower player by far on the Tour. Justin Rose, the top ranked British player in the world, feels that action is required:
« I’ll be wearing my red jumper, sorry sweater, next weekend. It’s an important statement. We’re all a little perplexed at how much attention one player is receiving. He’s not even in the world’s top 100. Nothing against the guy but we’re all here just trying to make an honest living. Dealing with this weekly discrimination is overwhelming. It’s time to pull the red on and show the audiences around the world that equal exposure is a human right »
It hasn’t been confirmed yet if Tiger will wear his red sweater this Sunday. The only guarantee is that all of the cameras will be waiting for him.